A B O U T
He. y
I am a photographer and graphic designer driven by a profound passion for creating projects with a clear vision—from concept to execution. My approach is meticulously structured, ensuring high-quality results that are both visually compelling and meaningful. My diverse portfolio encompasses portrait, reportage, and event photography, with a strong emphasis on capturing authentic moments. Through my conceptual work, I explore and challenge social and cultural norms, offering thought-provoking visual narratives that invite reflection and dialogue. Graphic design fascinates me for its solution-oriented nature—finding creative, unique ideas that not only meet clients' needs but also exceed expectations. I thrive on crafting innovative, out-of-the-box solutions that push the boundaries of creativity. Whether through photography or design, my goal is to tell powerful stories that resonate and inspire.
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I am originally from Bulgaria and was raised in Israel.
In 2016, I moved to Germany and as of February 2022, I am proud to call Basel, Switzerland, my current home. My academic journey includes a Bachelor's degree in Art History from Tel-Aviv University, Israel, and a Bachelor of Arts in Communication Design with focus on Photography & Moving images from Macromedia University of Applied Sciences in Freiburg, Germany.
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Ada Neguer