A B O U T
He. y
I’m a photographer and graphic designer driven by a deep passion for creating work with a clear and purposeful vision—from the first idea to the final execution. I approach every project with structure and intention, aiming for results that are both visually striking and genuinely meaningful. My portfolio spans portrait, reportage, and event photography, with a strong focus on capturing honest, unfiltered moments. In my conceptual projects, I explore and question social and cultural norms, crafting visual narratives that spark reflection and conversation. Graphic design inspires me for its problem-solving nature. I love developing creative, distinctive ideas that not only meet my clients’ goals but go beyond their expectations. I thrive on finding innovative, unconventional solutions that push the boundaries of creativity. Whether through photography or design, my mission is to tell powerful stories that resonate, connect, and inspire.
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I am originally from Bulgaria and was raised in Israel.
In 2016, I moved to Germany and as of February 2022, I am proud to call Basel, Switzerland, my current home. My academic journey includes a Bachelor's degree in Art History from Tel-Aviv University, Israel, and a Bachelor of Arts in Communication Design with focus on Photography & Moving images from Macromedia University of Applied Sciences in Freiburg, Germany.
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